Choose what to build
Pick SaaS or mobile, choose a supported niche, and review build cost, time, and projected performance before you commit.
A strategy + idle business simulation
Build a portfolio.
Grow the empire.
Create SaaS products and mobile apps, decide where to invest, and grow the ideas that earn their place in your portfolio.
CreateBuildLaunchGrow
UI PREVIEW
NOT A GAMEPLAY CAPTURE
NOT A GAMEPLAY CAPTURE
YOUR PORTFOLIOFOUNDER LV. 4
Net portfolio income$2,840per game hour
Active users8,420
Subscribers1,206
FocusFlowProductivity · SaaSGROWING
Little LanternEducation · Mobile appBUILDING
The loop
Every product starts with a decision.
Plan before you commit. Then watch what happens as each product finds an audience, faces problems, and earns its next upgrade.
Launch and find an audience
Complete the build, launch the product, and choose limited-time distribution campaigns to bring in visitors and subscribers.
Improve what works
Use portfolio income to upgrade quality, marketing, retention, and automation. Keep products healthy as the portfolio grows.
A look inside
A portfolio that keeps you thinking.
These are interface previews made for this website. They are not captured gameplay screenshots. Real app screenshots can replace them in the gallery later.
Portfolio overview
UI PREVIEWPORTFOLIO SNAPSHOTNET +12.4%
Visitors18.2k
Active users8.4k
MRR$6.1k
Watch visitors, signups, active users, subscribers, retention, churn, recurring revenue, and operating costs add up across your products.
Distribution choices
UI PREVIEWGROW THIS PRODUCT3 CHANNELS
Organic launchLOW RISK
Creator partnershipMEDIUM RISK
Search + social adsHIGH RISK
Campaigns show projected impact, cost, duration, and risk before you choose a channel.
Founder Roadmap
UI PREVIEWFOUNDER ROADMAPCHAPTER 2 OF 6
LaunchRevenueAudienceDistributionReliabilityMastery
✦Complete milestones to earn in-game rewards.
Long-term goals follow the portfolio from its first launch through reliability and mastery.
The systems
Build carefully. Grow deliberately.
App Empire is about balancing product quality, audience growth, running costs, and the next opportunity.
Build across a range of niches
Create SaaS products and mobile apps in marketing, finance, productivity, HR, e-commerce, education, health, fitness, lifestyle, and entertainment.
See the full business picture
Track visitors, signups, active users, paying subscribers, retention, churn, monthly recurring revenue, gross income, operating costs, and net income.
Choose where upgrades go
Improve product quality, marketing reach, retention, and automation. Each track has its own levels and payback window.
Pick a way to reach people
Run organic launches, creator partnerships, or search and social ads. Channels have different projected impact, cost, duration, and risk.
Keep the portfolio reliable
Product issues can affect ratings and reviews. Start a timed repair and balance recovery against the work of growing the business.
Come back to a running business
Earn through active taps, use Marketing Blitz and Gem Surge boosts, and collect portfolio income while away. Return to review offline earnings and completed builds.
Long-term progress
Six chapters. Thirty milestones.
Earn Founder XP, unlock product slots, and work through milestones with in-game rewards along the way.
- CHAPTER 01Launch
- CHAPTER 02Revenue
- CHAPTER 03Audience
- CHAPTER 04Distribution
- CHAPTER 05Reliability
- CHAPTER 06Mastery
Current status
What is playable now—and what is still planned.
The current app is local-first. Planned online and shop features are clearly marked and have no promised launch dates.
Play on your device
- Progress currently saves locally on the device; an account is not required.
- Cash, AI Tokens, and Gems are in-game resources. AI Tokens do not mean the game currently provides AI-generated features.
- Choose whether money is displayed in cents or dollars.
- Daily Streak / Founder Vault rewards are part of progression.
Online and shop features
- Online seasons and shared rankings are not launched.
- Sign-in and cross-device play are planned for later.
- Shop purchases are unavailable; Gem packs, Season Pass, and VIP Pass are coming soon.
- Future features and availability may change. No launch dates are announced here.
Good questions
Before you start your empire.
What kind of game is App Empire?
It is a strategy and idle business simulation about building a portfolio of SaaS products and mobile apps, then deciding how to improve and grow them.
Does the current game require an account?
No. The current app saves progress locally on the device and does not require an account. Sign-in and cross-device play are planned for later and are not available now.
Are online seasons and shared rankings available?
No. Online seasons and shared rankings are not launched. They are planned features, with no launch date announced.
Can I buy Gems, a Season Pass, or a VIP Pass?
No. Purchases are currently unavailable. Gem packs, Season Pass, and VIP Pass are marked as coming soon in the app. In-game balances have no real-world value.
Does “AI Tokens” mean the game has AI features?
No. AI Tokens are an in-game resource used for certain builds and repairs. The name does not mean App Empire currently includes AI-generated features.
What data does the game save?
The current game saves its progress locally on your device and does not require an account. The separate website waitlist stores the email address you submit and consent details on the site server. See the Privacy Policy.
Need a hand?
Support and privacy requests
For game support, waitlist deletion, or privacy requests, email [email protected]. Future launch emails will include a clear unsubscribe method.
No confirmation email is sent at signup. Launch emails will not be sent until delivery and unsubscribe handling are configured.